In a time where the market and the industry are constantly changing and rapidly evolving, insights become an essential part of the informed decision-making process. Today’s businesses must change along with the changing times and adapt new ways to utilize the available information. Trend tracking is one such activity that applies to business owners, marketers, and enthusiasts alike.
Jates Yavris (Linkedin), the leading online E-commerce marketing consultant, highlights the nuances of effectively utilizing trend-tracking systems by stating, “Trend-tracking systems are often only as helpful as the questions you ask them. To improve output from these systems, you can test different trend combinations for comparison, double-check that you haven’t missed a critical input, and make sure to set the date window appropriately so that you can capture the most important patterns over the right period of time.” This insight emphasizes the importance of a strategic approach to trend tracking, ensuring that businesses can discern and adapt to market dynamics efficiently.
With information about the trends, businesses can gather the insights they need and accordingly curate the marketing and sales efforts to achieve their business goals. Let us look at the trend trackers:
Discovery Platform Trend Tracker
About the Tool: StatUs Insights’ Discovery Platform is trusted and used by multiple brands today to identify trends. It can help solve your discovery challenges with the help of its high-performance platform with quick and extensive identification of global startups, scaleups, and technologies. With a repository of over 29,500 trends and technologies, this tool is a game changer.
USPs: The following are the unique selling propositions of this tool:
About the tool: Google is one of the largest technology companies on the planet and it works with enormous amounts of data every day. This tool brings together Google’s prowess and technological innovation into play and is a clear differentiator in terms of its applicability. With this tool, you can access the latest trending topics and also ensure your searches are accurate with data-backed use cases.
About the tool: Semrush ensures marketing professionals always have time for creativity and experiments while we take care of data. Semrush is the only software that enables marketing professionals to build, manage, and measure campaigns across all channels to improve their online visibility. Semrush is your digital team member—your analytics buddy, your mentor, your safety net, and a compass to new markets.
About the tool: BrandMentions is a web and social listening tool, that appeared on the market from a personal frustration: the incapacity of accurately monitoring brands and competitors. No tool on the market would send daily notifications about any brand or product, as soon as someone talked about them online. At least not all the mentions.
About the tool: Google News is a news aggregator service developed by Google. It presents a continuous flow of links to articles organized from thousands of publishers and magazines. Google News is available as an app on Android, iOS, and the Web.
Google released a beta version in September 2002 and the official app in January 2006.
The service has been described as the world’s largest news aggregator. In 2020, Google announced they would be spending US$1 billion to work with publishers to create Showcases, “a new format for insightful feature stories”.
About the tool: Feedly is a secure space where you can privately organize and research the topics and trends that matter to you. Feedly is funded by the community that uses it. This means we can focus on optimizing your time, instead of creating a feed that mines your attention.
About the tool: SparkToro is an audience intelligence tool to conducts market research and provides target audience intelligence insights in a way that is affordable, quickly accessible, and hugely actionable. With just a few searches, you can quickly find out where is your target audience hanging out across many sources on the web, like websites, YouTube channels, Twitter accounts, podcasts, and more. Not only that, but it also solves a specific and time-consuming task which is finding out which publication can influence your target audience the most.
About the tool: By collecting billions of articles and trillions of social engagements – and integrating them into one easy-to-search app – it is easy to identify trends, understand your audience, and monitor your brand. That means you get the insights you need to create competitor-beating, traffic-attracting, reader-pleasing content, time and time again.
About the tool: Trend Watchers notifies content creators about internet trends across 30+ categories & shows them how to profit from them by using our Viral Video Maker. Our trends can also be used for business ideas, dropshipping, SEO, social media & many other things.
Trends.co is a premium subscription-based business and tech newsletter by The Hustle. The newsletter delivers daily and weekly business news, reports, trends, and many more. With Trends.co, the content you get ranges from industry strategies and innovations to current and upcoming future trends on the market.
About the tool: To find the hottest trends on Twitter, log into your account and click on the “Trending” tab (under “Explore”). This shows a list of the most popular hashtags and keywords from across the social media platform and you’ll find a newsfeed of related tweets. You can also sort by Sports and Entertainment.
About the tool: Unlike most of the other social media platforms, Pinterest Trends offers a searchable trends tool that makes it easy to find the latest trends. It also offers an overview of trend growth status that’s based on search volume history. In addition to the basic analytics it offers, you can click on any topic and see the most popular related content and ideas.
As we see the list of tools that can be used by businesses to track the latest trends, we put the focus on gathering industry insights that are actionable and offer a wide range of industries with a larger demography. This list consists of both paid and free tools which can be used as per the business requirements.