12 Best Trend Tracking Tools

Intellinet Systems
January 9, 2024
5 min read

In a time where the market and the industry are constantly changing and rapidly evolving, insights become an essential part of the informed decision-making process. Today's businesses must change along with the changing times and adapt new ways to utilize the available information. Trend tracking is one such activity that applies to business owners, marketers, and enthusiasts alike.

Jates Yavris (Linkedin), the leading online E-commerce marketing consultant, highlights the nuances of effectively utilizing trend-tracking systems by stating, "Trend-tracking systems are often only as helpful as the questions you ask them. To improve output from these systems, you can test different trend combinations for comparison, double-check that you haven't missed a critical input, and make sure to set the date window appropriately so that you can capture the most important patterns over the right period of time." This insight emphasizes the importance of a strategic approach to trend tracking, ensuring that businesses can discern and adapt to market dynamics efficiently.

trend tracking tools for business owners

With information about the trends, businesses can gather the insights they need and accordingly curate the marketing and sales efforts to achieve their business goals. Let us look at the trend trackers:

Discovery Platform Trend Tracker

Discovery Platform Trend Tracker

About the Tool: StatUs Insights’ Discovery Platform is trusted and used by multiple brands today to identify trends. It can help solve your discovery challenges with the help of its high-performance platform with quick and extensive identification of global startups, scaleups, and technologies. With a repository of over 29,500 trends and technologies, this tool is a game changer.

USPs: The following are the unique selling propositions of this tool:

  • Identify relevant solutions quickly & exhaustively
  • Scope topics & technologies within minutes
  • Filter results to narrow your search scope effectively
  • Find similar companies based on any number of companies you input
  • Identify keyword patterns to refine your search process

Who is the tool for:

  • Corporate Innovations
  • New Business Development
  • Product Development
  • Research and Development
  • Chief Technology Officers
  • Chief Innovation Officer; and more

Discover Platform's Official Website Click Here

Google Trends for Latest Trends

Google Trends for Latest Trends

About the tool: Google is one of the largest technology companies on the planet and it works with enormous amounts of data every day. This tool brings together Google’s prowess and technological innovation into play and is a clear differentiator in terms of its applicability. With this tool, you can access the latest trending topics and also ensure your searches are accurate with data-backed use cases.


  • Google search volume graph
  • Insights on interest over time
  • Related topics and queries
  • Filters: location, time, categories, etc.
  • Real-time data
  • Geographic Insights and Seasonal Patterns

Google Trends Official Website

Semrush - Tool for Better SEO

Semrush top trend tracking tool

About the tool: Semrush ensures marketing professionals always have time for creativity and experiments while we take care of data. Semrush is the only software that enables marketing professionals to build, manage, and measure campaigns across all channels to improve their online visibility. Semrush is your digital team member—your analytics buddy, your mentor, your safety net, and a compass to new markets.


  • Keyword Research
  • On-Page SEO
  • Competitor Analysis
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • Content Optimisation

Semrush Website


brandmentions trend tracking tool

About the tool: BrandMentions is a web and social listening tool, that appeared on the market from a personal frustration: the incapacity of accurately monitoring brands and competitors. No tool on the market would send daily notifications about any brand or product, as soon as someone talked about them online. At least not all the mentions.


  • Social Mentions
  • Competitor Analysis
  • Real-time Notifications
  • Brand Tracker
  • Social Media Tracker

Check BrandMentions Website

Google News

Google News trend tracking tool

About the tool: Google News is a news aggregator service developed by Google. It presents a continuous flow of links to articles organized from thousands of publishers and magazines. Google News is available as an app on Android, iOS, and the Web.

Google released a beta version in September 2002 and the official app in January 2006.

The service has been described as the world's largest news aggregator. In 2020, Google announced they would be spending US$1 billion to work with publishers to create Showcases, "a new format for insightful feature stories".


  • Comprehensive Coverage
  • Diverse Perspectives
  • Trending Stories Sections
  • Search and Archives Section
  • Real-Time Updates
  • AI-Powered Curation

Check Google News's Website


About the tool: Feedly is a secure space where you can privately organize and research the topics and trends that matter to you. Feedly is funded by the community that uses it. This means we can focus on optimizing your time, instead of creating a feed that mines your attention.


  • Content Aggregation
  • Cross-Platform Access
  • Customizable Interface
  • Integration With 3rd Party Apps
  • AI-Powered Discovery

Check Feedly's Website


SparkToro trend tracking tool

About the tool: SparkToro is an audience intelligence tool to conducts market research and provides target audience intelligence insights in a way that is affordable, quickly accessible, and hugely actionable. With just a few searches, you can quickly find out where is your target audience hanging out across many sources on the web, like websites, YouTube channels, Twitter accounts, podcasts, and more. Not only that, but it also solves a specific and time-consuming task which is finding out which publication can influence your target audience the most.


  • Artificial Intelligence
  • Trend Analysis
  • Actionable Insights
  • Competitor Analysis
  • Ease Of Use
  • Influencer Identification

Check SparkToro's Website


Buzzsumo trend tracking tool

About the tool: By collecting billions of articles and trillions of social engagements – and integrating them into one easy-to-search app – it is easy to identify trends, understand your audience, and monitor your brand. That means you get the insights you need to create competitor-beating, traffic-attracting, reader-pleasing content, time and time again.


  • Trend Analysis
  • Competitor Analysis
  • Backlink Analysis
  • Content Alerts
  • Influencer Identification
  • Social Media Insights

Check Buzzmozo's Website


TrendWatchers trend tracking tool

About the tool: Trend Watchers notifies content creators about internet trends across 30+ categories & shows them how to profit from them by using our Viral Video Maker. Our trends can also be used for business ideas, dropshipping, SEO, social media & many other things.


  • Real-Time Trend Watching
  • Global Trend Coverage
  • AI-Powered Services
  • Trend Alerts
  • Cross Industry Insights

Check TrendWatchers Website

hubspot trend tracking tool is a premium subscription-based business and tech newsletter by The Hustle. The newsletter delivers daily and weekly business news, reports, trends, and many more. With, the content you get ranges from industry strategies and innovations to current and upcoming future trends on the market.


  • Trend Analysis
  • Exclusive Content and Reports
  • Trend Spotting
  • Community Engagement
  • Actionable Insights

Check's Website

Twitter (X) Trending

twitter trend tracking tool

About the tool: To find the hottest trends on Twitter, log into your account and click on the “Trending” tab (under “Explore”). This shows a list of the most popular hashtags and keywords from across the social media platform and you’ll find a newsfeed of related tweets. You can also sort by Sports and Entertainment.


  • Most Popular News 
  • Most Popular Tweets
  • Free Resource
  • Cross-Industry References
  • Wide Range of Topics

Check X

Pinterest Trends

Pinterest Trends one of the trend tracking tool

About the tool: Unlike most of the other social media platforms, Pinterest Trends offers a searchable trends tool that makes it easy to find the latest trends. It also offers an overview of trend growth status that’s based on search volume history. In addition to the basic analytics it offers, you can click on any topic and see the most popular related content and ideas.


  • Trackable Content
  • Search Volume for Interested Topics
  • Advanced Filtering

Check Pinterest Trend's Website


As we see the list of tools that can be used by businesses to track the latest trends, we put the focus on gathering industry insights that are actionable and offer a wide range of industries with a larger demography. This list consists of both paid and free tools which can be used as per the business requirements. 

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