Analyze Customer Interests About Your Products With Digital Catalogue
by Intellinet Jun 11, 2019
Customer analysis is an important part of job for OEMs to evaluate customers and find out their interest about products and their activities related to that. Different customers can demand different products of same brand. In return OEM can provide these products to fulfill the customer demands only after analyzing the factors that prompt them buy the particular products.
Customize Parts In Digital Catalog
Digital catalogue by Intellinet gives a comprehensive platform to OEMs where they customize, arrange, and share the parts information according to business needs. By analyzing the behavior of buyers, OEMs can show the particular items to the customers who show interest in them.
For example, you are an OEM selling different spare parts. With analytics feature in spare part catalog software, you can sort out the interest of the customer. Also the customer search history will be visible to you.
On this analytic page, OEM can filter out type of search options – User Analytics or Category Analytics. In User Analytics, they can view the graph representation of the user visit history to the website. It will show how many times a person or multiple people visited the page. OEM can also filter out the data according to the date wise – current date, last few days, or month wise.
In category analytic, OEMs will be able to see all the activities performed by users on spare parts. It shows the activities like- time of login and log out, for how much time they used the catalog, and which user viewed the which product specifically.
With this spare part catalog, OEMs can also filter out analysis on which device people are using to visit. Like, they are using on -Web, mobile or any other device. From this data, OEM will know which users are accessing the app from which device.
After complete analysis, they can define which products are in demand. Like, 1st customer always shows interest in accessories of a specific car and customer 2nd shows the interest in engine parts.
In the next step, OEMs can update their catalog with more information about the products in demand. And OEMs can also arrange their inventory to sell the product as soon as the customer booked the sales order.
Keep a track of consumer activity
Spare part catalogue has the potential capacity to carry all the activities related to sales business. On this platform, OEMs and dealers can randomly enter all kinds of information related to the transaction. For an instance, dealer A just sold Product X to a customer. By using this software, they can create a “Product X” category. Under this category, they can add several fields like product type, price, purchase date and the number of a product. Once you digitized this catalog on this software, you do not need to redesign new catalog every time.
With various features in this software, OEMs and their authorized dealers can track the transaction of specific products. They can spot the spare parts that are ready to sell in the pick list of the software.
From this list, OEMs can characterize the type of customers and their buying habits. They can view the number of people who purchase a particular product or a group of customers who buy different products of the same brand. For example, in Area 1, a group of customers frequently buys Part P1, while another group in that area prefers Part P2 from Brand A.
Start easy planning of business
Assume that you are a dealer who deals with a variety of spare parts. From spare part catalogue, you found out that a typical customer has been repurchasing a specific part during a specific period of the year. By using this B2B commerce platform, you can pre-book order of that particular spare part in advance. As an example, a group of consumers from Location 1 was buying Part P3 during summer. In order to fulfill their demand, you can book pre-order. As soon as summer comes, you can exhibit their part at the right time and get it ready for the delivery process. With this application, OEMs and dealers can make buy and sell order at their fingertip.