When sale of OEMs vehicles increases, demand of spare parts also rises. But for OEMs it’s not easy to grab market share without incorporating innovative techniques and participating in advanced marketing efforts. Such efforts will add few dollar of revenue per day and it will lead to increased annual profit. This is only just a thought through which Automotive OEMs can successfully grab market share. But there are many more ways to do so. Just read down the article and you will get to know.
Stand Ahead Of Competition
For OEMs it’s important to differentiate their business from competitors. They can do this by offering quality spare parts with long warranty period. OEMs also need to promote the importance of original spare parts and enhance their brand name by selling original parts through authorized dealerships.
Easy Spare Part Selling
OEMs need to make it easy for end-customers to buy spare parts from them. For this, they can integrate online parts catalogue software to convert their manual catalog into digital form. The setup will facilitate online ordering of parts and will show all the product specifications in one go. Moreover, OEMs also need to setup a helpline number to solve customer queries in real-time.
For OEMs, it’s important to build strong relation with authorized dealers as they are the only one, who promotes their brand in the market. The business network with such people will help them OEM to build brand image in front of them and can make customers aware about the brand.
Flexible and Convenient
OEMs need to improve convenience, provide express delivery services to the authorized dealership and customers with tracking option. Moreover, a communication channel with dealers will be the game changer for Automotive OEMs as they will be able to communications their problems and queries directly.
Be in Touch With End- customers
One of the best things that OEMs can do to keep their business running is, generate your customer base. Be in touch with customer through marketing campaigns and promotional offers will help customers to keep your brand in mind. Moreover, OEMs can take help of social media for brand promotion and regular blog post, poster related to brand offerings will help in such process. Also, customer will love this way of brand promotion as they will feel valuable.
OEMs need to provide dealers with advanced software access, so that they can also manage services in a digital way. Dealers will feel enlighten as they will be able to manage stocks and search inventory parts digitally. Moreover, automated notification facility for each task will be a bonus.
Promote Business Online
To increase market sales OEMs can promote business online and run promotions on purchase of specific tasks. Moreover, OEMs can offer discount of seasonal products and setup incentive schemes digitally. Intellinet have various automated modules to help OEMs in completion of these tasks.
Automotive OEMs need to step up with the technology revolution. Accurate marketing forecasting and order fulfillment capacity is needed to remove barriers from the marketing process. This thing can happen by implementing advanced technology into the existing setup. Automation of tasks will save a lot of time and money and it will be easy for OEMs to execute a plan. Managing inventory manually is expensive and time-consuming. Automotive OEMs need advanced spare parts catalogue type software on board to counter this situation. Today’s state-of-the-art tools and technology are available, that can help to focus on their inventory control efforts, making brand name strong, perfect customer services and automated many other tasks of the organization.
From the above article you must have got the idea of how OEM can enhance their capabilities to make their spare parts sale grow. In case you have any query, feel free to connect with team Intellinet at www.intellinetsystem.com
Intellinet Systems Pvt. Ltd.
CIN - U72300DL2008PTC185607
Unit No. 202 & 203, II Floor, JMD Megapolis, Sohna Road,
Sector - 48, Gurgaon, Haryana - 122018, India.
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