The automotive industries nowadays need to mold themselves according to modern consumer behavior experience, if they want to stay on top in customer preferences and attitudes. And to know about market and consumer behavior survey is essential to stay relevant.
The traditional paper-based surveys remain an important tool for primary data collection but the evolution of technology has given the automotive OEMs a powerful tool in which OEMs can perform tasks easily without any hassle.
The traditional paper-based survey has the following disadvantages:
To counter all such issues Intellinet has prepared the new integrated survey management module in electronic part catalogue software. In this automated tool a questionnaire is send to the authorized dealers directly on their portal and also assist them in navigating through the survey.
What It Measure
The automotive industry is driven by trends and market changes that happens every year or change according to regions. Surveying help OEMs to stay ahead of these constant changes by drawing perfect results. Survey measures:
Key To Successful Strategy
There are three important points that every OEM needs to take a note of, while conducting survey in the automotive industry:
OEMs often need to conduct survey at worldwide scale. That survey needs to reflect overall consumer trends, company’s interactions with competitors, and more detailed information about regional trends. OEMs can use this integrated survey management system to know about various business related points and based on that survey they can make perfect business results.
The data and feedback received from surveys will help OEMs to prepare varieties of reports and in taking better business decisions.
Also, using digital method for this process will be a wise move for the OEMs. The added advantage of integrated survey management system is that it can work on mobile also, moreover it provide benefits like- real time data collection, flexible survey design, increased response rate and minimized human error. Using this module of electronic part catalogue will provide instant and accurate result to the OEMs.
For more details about the same or to schedule a free demo of the software, connect to www.intellinetsystem.com