A marketing collateral is a communication medium used by OEMs to support the sales of the products and services. It is also used for circulating information to their dealers to promote the brand.
Characteristic of collateral and its utility
Marketing collateral of an OEM contain important info about product and brand. It could be in form of brochures, booklets or white papers.
For example- An OEM has a plan to start a new project with specific budget. Then it will create collaterals on which important details like product benefits, sales target, and investment opportunity, etc. will be added. The collaterals will be handed over to business partners and other potential buyers.
Influence of collateral in a business
Collateral is a significant ingredient of business promotional campaign. It represents the whole facet of company. Before establishing the collateral, there is a need of brainstorming session on how the message can bring an impact to the sales and boost the business. First, OEM has to decide which media format of collateral for which target audience. For an instance, brochures will be suitable for end customers, whereas document-guided collaterals like newsletters would be convenient for authorized dealers.
Advantage Of Digital Over Manual
Just a decade ago, paper print brochures were the favorite marketing collaterals for OEMs to promote their business. OEMs used to hand over the printed paper to dealers. If they were interested in the product, they may take the brochure with them. But what if they misplaced it? They may pressurize an OEM to print more paper brochures, also bulky papers can’t be handled for long time.
On the other hand, digital collateral is 100% safe and reliable as they don’t need to keep it safe like paper brochure. With digital catalogue everything will be online and OEMs can send info through emails or directly through software portal.
Simplify Your Marketing Collateral In Digital Form
Intellinet offers online part catalogue software, where OEMs can create any kind of effective marketing collateral. With this digital system, OEMs can add, remove, or edit their parts info on an online portal. This web and mobile catalogs application have a charismatic appearance that can attract the customers to go for the brand products. An OEM can interact with its dealers directly through the portal and can also take feedback about the products to learn about market demands.
Also, authorized dealers can add, upload, and share PDF or any document file with OEMs through the portal. With online part catalog, OEMs can manage dealers in one go by giving authorized access.
Electronic part catalogue software is for OEMs, manufacturers and dealers of auto parts. The traditional process of managing spare parts by OEMs and manufacturers are very long and time taking, also lots of resources and money is wasted in that process, still keeping record and managing part accurately is very difficult task for them. But this new electronic part catalogue software is fully automated that it can keep record of available spare part, can maintain spare part in the inventory, search the accurate part after order request and can also keep the customer record. The software is developed by Intellinet systems.
If you wish to know more, connect to www.intellinetsystem.com