The aftermarket business is more than ever transforming in the year 2025. From electrification to predictive maintenance and sustainable operations, the aftermarket trends are redefining the way the Original Equipment Manufacturers (OEMs) work. Increased customer requirements of convenience, tightened sustainability regulations by regulators, and technology are altering how aftermarket services are provided.

As to OEMs, it is no longer a choice but the only remaining option to remain competitive and future-proof aftermarket operations. We are going to discuss the most important trends for future-proofing the aftermarket in the industry that OEMs must act upon in 2025.

Key Aftermarket Trends OEMs Must Act On

1. Predictive Maintenance

Predictive maintenance is one of the most significant aftermarket trends in 2025. Predictive maintenance is enabled by AI, IoT, and connected sensors and enables OEMs to predict anticipated failure before it occurs.

As an example, the current product sensors can inform the service provider of an imminent problem, well before a failure happens. This not only increases reliability, but it also opens new opportunities for OEMs to be proactive with customers.

OEMs are also considering other service models, such as product-as-a-service or subscription-based reliability packages, such as AMCs. These services are capable of minimizing downtime, building trust, and opening up new sources of revenue.

2. Digitization of Aftermarket Operations

Every industry is being digitized, and the aftermarket will not be left behind. Customers of today demand rapid, smooth, and interactive platforms to access services.

OEMs are also moving towards cloud-based systems to streamline aftermarket operations. ERP integration can enable real-time pricing, automatic updates on inventory, and even AR/VR-based repair instructions.

This digitization of the aftermarket eliminates outdated practices, such as paper-based technical documentation, and replaces them with user-friendly interactive manuals. This shift streamlines service operations, reduces equipment downtime, and strengthens trust between OEMs and their customers.

Manual warranty claim handling created delays and opened loopholes for fraud. Today, OEMs use digital warranty management systems that automate claims processing, reduce costs, and ensure greater customer trust.

Due to traditional parts cataloging and stock visibility, OEMs frequently lost parts sales to third-party platforms. By deploying cloud-based parts catalog software and predictive inventory tools, OEMs ensure availability and accuracy in ordering.

Poor service scheduling led to overbooked workshops and customer frustration. Modern service scheduling platforms, powered by AI and mobile integration, now allow flexible booking, load balancing, and proactive reminders.

3. Supply Chain Resilience

The availability of parts is still being influenced by global supply chain disruption, caused by issues related to geopolitical tensions, price fluctuations of raw materials, or logistical challenges. In the case of OEMs, it is necessary to enhance the resiliency of supply chains. 

This involves diversifying the suppliers, investing in predictable inventory systems, and constructing regional distribution hubs with the aim of managing downtime and service continuity.

4. AI in the Aftermarket

Artificial Intelligence is becoming a game-changer in the aftermarket industry. In the past, OEMs relied on reactive service models and manual diagnostics, leading to inefficiencies and missed opportunities. Now, AI enables predictive maintenance, smarter parts inventory forecasting, and even personalized customer offers. By analyzing vehicle and customer data, OEMs can anticipate needs, reduce downtime, and unlock new revenue streams, all while improving customer loyalty.

AI-driven chatbots and virtual assistants enhance after-sales support with instant, personalized assistance to customers. AI helps in warranty fraud detection, ensures more precise claims processing, and minimizes unnecessary expenses for OEMs.

5. Cybersecurity and Data Privacy

With the hyperconnected nature of products enabled by IoT devices, telematics, and cloud-based aftermarket solutions, cybersecurity is no longer optional. Having the confidentiality of customer information, the performance history of products, and associated service platforms is crucial in preventing breaches that could damage brand reputation.

To operate successfully in the global economy, OEMs need to invest in more robust cyber defenses and comply with evolving data protection regulations.

6. Sustainability and the Right to Repair Movement

Sustainability has become a defining factor in aftermarket services. In regions like the EU, policies now require product repairability scores, and consumers are demanding eco-friendly services.

The movement of the Right to Repair is compelling OEMs to increase the availability of spare parts and decrease planned obsolescence. Customers are ready to pay for repairs that extend product lifespan, creating opportunities for OEMs that embrace sustainability.

Sustainability is not only a matter of compliance, but a business differentiator through the use of recycling of used components and the use of energy-efficient technology in service centers. OEMs that integrate principles of the circular economy into the aftermarket will find a great resonance with eco-conscious customers.

7. Data-Driven Personalization

Personalization is becoming a strong differentiator. Using AI and analytics, OEMs would be able to provide recommendations regarding services, either personal experiences or auto-tailored entertainment and adaptive schedules, as well as recommend products individually. 

This is personalization driven by data that increases service adoption as well as creates a better relationship with customers who are becoming more and more consumer-like in their after-sales expectations.

8. Alternative and Convenient Service Models

The new competitive edge in after-sales has been made convenient. The modern customers demand mobility, whether through mobile service to their doorstep, pick-up and delivery, or the ability to perform remote diagnostics via over-the-air (OTA) updates.

In the case of OEMs, adoption of these alternative service models is a critical issue of relevance. OEMs can respond to the increased convenience expectations by providing proximity-based servicing, mobile workshops, and remote updates, which will decrease the defection to independent repair shops.

9. Bundled After-Sales Packages for Loyalty

Today's consumers increasingly desire predictability and simplicity in their service experience. To meet this demand, companies are offering bundled service packages that combine essential offerings such as routine maintenance, extended warranties, and software updates into a single, cohesive package.

In the case of OEMs, the bundled after-sales service packages will translate into retention and recurring revenue. Research reveals that buyers of these packages will tend to go back to the dealership to re-use the same deal again.

Customer loyalty can be further reinforced by using analytics to customize these bundles according to the type of vehicle, usage patterns, and geography. When properly packaged, value-added packages can make a single purchase of the product a lifelong customer of the brand.

10. Strategic Partnerships

OEMs are making an increasing trend of partnering with independent repair networks, technology firms, and aftermarket solutions providers to greatly expand their service offerings. Through these alliances, OEMs can increase coverage, minimize gaps in service, and enrich the experience of the customer. OEMs can stay competitive against independent agility players through co-creation solutions developed with trusted third parties.

11. Regional Differences in Aftermarket Trends Adoption

Markets develop at different rates. The EU is taking the lead with sustainability standards, the US with convenience-based approaches, and Asia with faster digital implementation. OEMs need to adopt region-specific strategies that mirror the local regulations, consumer expectations, and infrastructure realities. An aftermarket strategy is never universal; it has to be local to develop.

 Conclusion

The aftermarket industry in 2025 is no longer just a maintenance business; it is about building smarter, more sustainable, and customer-centric experiences. Starting with predictive maintenance, to digitization of aftermarket operations, to sustainable aftermarket services, OEMs should take decisive steps to stay ahead of the curve.

Those who embrace these aftermarket trends will not only future-proof their business but also transform the aftermarket into a driver of long-term loyalty and growth.

At Intellinet Systems, we help OEMs future-proof their aftermarket operations with cutting-edge digital solutions, ranging from warranty management, spare parts planning, and interactive service manuals. Whether the goal is improving customer loyalty, streamlining processes, or ensuring supply chain resilience, our expertise empowers you to stay ahead of evolving aftermarket trends.

Partner with Intellinet Systems today and turn your aftermarket function into a true driver of growth.